PMPM Mapped

● The full catalogue

All 151 tools.

The complete map across six modules — all 151 frameworks, open. Pick one and start.

Foundations & Core Concepts

Module 1 · 19 tools
Product Vision Template
Geoffrey Moore's fill-in-the-blank that aligns a team on who, what, and why.
Mission · Vision · Strategy · Roadmap
The hierarchy that ends the 'is this strategy or roadmap?' confusion.
Dual-Track Agile
Run discovery and delivery in parallel — learn while you build.
The CIRCLES Method
A 7-step structure for any 'design a product' question.
Jobs-to-be-Done
Customers don't buy products — they hire them to do a job.
Value Proposition Canvas
Map what you build against what customers actually need.
User Interviews
Learn what users do, not what they say — the core discovery tool.
Survey Design Principles
Scale your interview findings without corrupting the data.
The Problem Statement
Anchor discovery in a falsifiable, user-centered sentence.
The RICE Framework
Reach × Impact × Confidence ÷ Effort = a priority score.
The ICE Framework
A faster, lighter score for quick backlog reviews.
The MoSCoW Method
Must / Should / Could / Won't — agree on what's non-negotiable.
Opportunity Scoring
Importance vs. satisfaction reveals where users are underserved.
The Power-Interest Grid
Map stakeholders by power and interest to plan engagement.
Acceptance Criteria
Given-When-Then: define done so QA can test it.
AARRR (Pirate Metrics)
The five lifecycle stages — find your leakiest bucket.
OKRs
Aspirational objectives, measurable key results.
The Kano Model
Classify features by how they drive satisfaction.
Product-Market Fit
The Sean Ellis test and the signals of real demand.

Strategy & Market Analysis

Module 2 · 27 tools
The Strategy Stack
The five-layer hierarchy from mission down to roadmap that keeps strategy coherent.
Good Strategy vs. Bad Strategy
Rumelt's kernel: diagnosis, guiding policy, coherent action — and the fluff that fakes it.
The Strategy Review Checklist
A practical test to pressure-check any strategy before you commit to it.
TAM / SAM / SOM Market Sizing
Size a market three honest ways — total, serviceable, and what you can realistically win.
Market Segmentation & MADA
Split a market into segments worth targeting — and score them on MADA criteria.
Porter's Five Forces
Judge an industry's real profitability by the five forces squeezing it.
PESTLE Analysis
Scan the macro-environment — political to environmental — for forces you don't control.
Types of Competitors
Direct, indirect, potential, substitute — see the whole competitive field, not just rivals.
The Competitive Analysis Matrix
Compare yourself to rivals on the dimensions that actually drive buyer choice.
SWOT / TOWS Analysis
Turn a static SWOT into an action plan by crossing the quadrants with TOWS.
Blue Ocean Strategy & ERRC
Stop competing on the same axes — eliminate, reduce, raise, create new value.
The User Persona Template
A research-grounded archetype that keeps the team designing for a real someone.
Primary, Secondary & Negative Personas
Decide who you optimise for, who you accommodate, and who you deliberately ignore.
The Empathy Map
Capture what a user says, thinks, does, and feels — the bridge from data to empathy.
Dunford's Positioning Framework
Position deliberately: competitive alternatives, unique attributes, value, and best-fit market.
Porter's Generic Strategies
Cost leadership, differentiation, or focus — pick one and avoid being stuck in the middle.
Differentiation Levers for PMs
The concrete dimensions a product can differentiate on beyond just features.
Tech Business Models Reference
The common monetization models — subscription, transactional, marketplace, and more.
LTV:CAC & Unit Economics
Whether you make more from a customer than it costs to win them — the core viability ratio.
Pricing Strategy Frameworks
Cost-plus, value-based, and competitive pricing — and how to choose between them.
Expansion Revenue Models
Grow accounts after acquisition — upsell, cross-sell, and usage-based expansion.
GTM Motion Selection
Choose how you sell — self-serve, sales-led, or product-led — to match your product.
The Product Launch Framework
Plan a launch as tiers of readiness, not a single big-bang date.
Crossing the Chasm
Why early adopters don't guarantee the mainstream — and how to bridge the gap.
The Now-Next-Later Roadmap
A horizon-based roadmap that communicates intent without faking precise dates.
Advanced OKR Design
Cascading, committed vs. aspirational, and the failure modes of OKRs at scale.
The GTM One-Pager
A single page that aligns the whole company on how a product goes to market.

Discovery & Research

Module 3 · 26 tools
The Four Big Risks
Value, usability, feasibility, viability — the four risks discovery must retire before building.
The Discovery–Delivery Cycle
The operating model that runs continuous discovery alongside delivery.
Opportunity Solution Trees
Teresa Torres' map from outcome to opportunities to experiments.
Problem Framing
Deeply understand a problem before jumping to solutions.
Advanced User Interviews
Beyond the basics: techniques that surface what users won't volunteer.
Contextual Inquiry
Observe users in their real environment doing the real task.
Focus Groups
Structured group discussion — and when it misleads.
Diary Studies
Longitudinal self-reporting that captures behaviour over time.
Behavioural Analytics
Analyse what users actually do, not what they say.
Advanced Survey Design
Quantitative instruments that measure without corrupting the data.
Cohort Analysis
Track groups over time to separate real change from noise.
A/B Testing
Controlled experiments that establish cause, not correlation.
Testable Hypotheses
Turn a belief into a precise, falsifiable prediction.
Assumption Mapping
Surface every belief a idea rests on, then test the riskiest.
The Lean Experiment Framework
A structured way to validate assumptions cheaply and fast.
The Prototype Fidelity Spectrum
Match prototype fidelity to the question you're answering.
Usability Testing
Watch real users attempt real tasks to find what breaks.
Fake Door Testing
Validate demand with an entry point before building anything.
Pretotyping
Test whether anyone will use it before you make it.
Affinity Mapping
Organise raw observations into patterns the team can act on.
The Insight Statement Framework
Translate observations into insights that drive decisions.
Research Repositories
A searchable library so research compounds instead of evaporating.
The Weekly Discovery Rhythm
A weekly cadence that keeps discovery continuous, not occasional.
The Discovery Backlog
A prioritised, visible list of open research questions.
Research Biases
The cognitive distortions that warp research — and how to counter them.
Discovery Anti-Patterns
The recurring ways good discovery efforts quietly fail.

Agile, Execution & Delivery

Module 4 · 24 tools
The Agile Manifesto
The four values and twelve principles that founded modern software development.
Agile vs. Waterfall
Not rival religions — two models suited to different kinds of certainty.
Story Points & Velocity
Estimate relative effort, not hours — and what velocity is (and isn't) for.
The Three Scrum Roles
Product Owner, Scrum Master, Developers — and why the separation matters.
The Four Scrum Artifacts
Product backlog, sprint backlog, increment, and the commitments that make work visible.
The Five Scrum Events
The ceremonies that give a sprint its rhythm — and what each is actually for.
Definition of Ready & Done
Two explicit quality gates that stop half-baked work entering and leaving a sprint.
Velocity & Capacity Planning
The two inputs to a sustainable, predictable sprint commitment.
Kanban
Visualise the flow, limit work in progress, and manage continuous delivery.
SAFe
The Scaled Agile Framework for coordinating many teams — and its trade-offs.
Shape Up
Basecamp's fixed-time, variable-scope alternative to sprints and backlogs.
Specification Types
The spectrum of specs — from one-pager to full PRD — and when to use each.
The PRD
The Product Requirements Document: communicating the what and the why.
INVEST User Stories
The atomic unit of delivery, and the INVEST test for a good one.
The PM Role in a Sprint
Not managing the team — shielding it, unblocking it, and keeping it aimed.
Scope Management
Protecting the sprint commitment from mid-sprint scope creep.
Release Management
Deploying isn't releasing — decoupling the two, and the techniques that enable it.
What Engineers Need from PMs
The six things engineering teams most consistently want from their PM.
The PM–Tech Lead Relationship
Dividing the what from the how with the person who owns technical direction.
Technical Debt
Understanding, prioritising, and talking about the accumulated cost of shortcuts.
Working with Designers
Design as problem-solving, not decoration — and how the PM partners with it.
The Design Handoff
Passing finalised designs to engineering without losing intent.
The Risk Register
Identifying, rating, and tracking the risks that could derail delivery.
Post-Launch & the Launch Retrospective
Shipping is the starting gun — monitoring, learning, and the launch retro.

Metrics & Analytics

Module 5 · 27 tools
Data-Informed, Not Data-Driven
Data informs judgement — it doesn't replace it. Why 'data-driven' is so often abused.
The Measurement Hierarchy
Not all metrics are equal — the levels from raw events up to business outcomes.
Leading vs. Lagging Indicators
The single most important distinction in measurement: signals you can act on vs. results you can't.
The North Star Metric
The one metric that best captures the core value your product delivers.
The Metric Tree
Decompose a top metric into the inputs teams can actually move.
The HEART Framework
Google's framework for choosing UX metrics: Happiness, Engagement, Adoption, Retention, Task success.
Growth Accounting
Decompose active users into new, retained, resurrected, and churned — the real growth story.
Retention Curves
The single most important chart for product health — and what its shape reveals.
Engagement Metrics
Not all engagement is equal — measuring depth and meaning, not just activity.
Funnel Types
The sequences users move through to reach an outcome — and the kinds that matter.
The Drop-Off Diagnostic
A systematic six-step process for moving from 'users drop here' to 'and here's why'.
The Onboarding Funnel
The highest-leverage funnel in any product — where users are won or lost first.
SaaS Revenue Metrics
MRR, ARR, NRR and the rest — the language of business health every PM must speak.
Customer Economics
LTV, CAC, payback — the metrics that decide whether a business actually works.
Pricing Analytics
Measuring and testing the highest-leverage decision a PM makes.
Statistical Foundations
Significance, power, sample size, confidence — the statistics behind honest experiments.
The Experiment Design Checklist
A pre-experiment routine that prevents most experiments from going wrong.
Common Experimentation Mistakes
Six common, expensive experimentation failures — and how to avoid each.
The Multi-Armed Bandit
An alternative to fixed A/B tests that shifts traffic toward winners as it learns.
The PM Analytics Stack
The seven tool categories every PM interacts with to get from raw data to decisions.
SQL Fundamentals for PMs
The seven SQL concepts that let a PM answer their own data questions.
Building Dashboards
Creating dashboards people actually use to make decisions — not vanity walls.
NPS, CSAT & CES
Three complementary measures of customer satisfaction — and what each is for.
Voice of the Customer
A system that continuously collects, structures, and acts on customer feedback.
SCR Storytelling with Data
Situation–Complication–Resolution: turning metrics into a narrative that drives action.
Metrics Anti-Patterns
The six most dangerous measurement mistakes — vanity metrics, gaming, and more.
The Metric Review Structure
A standard format for the recurring meeting where a team reviews its metrics.

Leadership & Career

Module 6 · 28 tools
The Six Sources of Influence
Where a PM's standing comes from when they have no formal authority over the team.
Cialdini's Persuasion Principles
The six principles of ethical persuasion — and how a PM applies them honestly.
The Influence Self-Assessment
A quarterly self-audit of where your influence is strong and where it's thin.
Advanced Stakeholder Mapping
A five-step process for understanding who matters, what they want, and how to engage them.
Stakeholder Archetypes
Six recurring stakeholder personality types and how to work with each.
The Communication Cadence
A structured rhythm for keeping the right stakeholders informed at the right depth.
Navigating Political Situations
A playbook for the recurring organisational situations PMs must navigate.
How Executives Think
A mental model of how executives process information — so you can speak their language.
The Executive Briefing Structure
A format for any executive communication — answer-first, tight, decision-oriented.
The Roadmap Presentation
The most important recurring executive presentation — and how to land it.
Organizational Power
The types of organisational power and how each is built and used.
Political Capital
The accumulated trust and credibility you spend and earn — and how to manage the balance.
Disagree and Commit
The discipline that lets a team move fast despite genuine disagreement.
SBI Feedback
Situation–Behavior–Impact: the most effective structure for giving clear feedback.
Radical Candor
Caring personally while challenging directly — and the three ways feedback fails.
Receiving Feedback
The recipient's side of feedback — taking it with humility instead of defensiveness.
Leadership Behaviours
Leadership is a set of behaviours, not a title — the ones PMs lead through.
Running Exceptional Meetings
PMs run more meetings than almost anyone — how to make them worth the time.
Conflict Resolution
Conflict is a feature of healthy product teams — how to resolve it productively.
Writing for Clarity
PMs write constantly — the principles that make writing clear and persuasive.
Presentation Storytelling
Great PM presentations persuade, not just inform — the storytelling that does it.
The PM Career Ladder
The PM career trajectory, and what genuinely changes at each level.
How to Get Promoted
Promotions follow demonstrated impact at the next level — how to show it.
Interview Question Types
The distinct kinds of PM interview question, and what each is really testing.
The STAR Method
Situation–Task–Action–Result: structuring answers to behavioural interview questions.
The Metric-Drop RCA
A framework for the classic interview question: diagnose why a metric dropped.
Portfolio & Personal Brand
The best PM jobs come through reputation — building a portfolio and brand that travel.
The Weekly Self-Review
Treating your own development with the rigour you'd give a product — a weekly habit.

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