PMPM Mapped

● The full catalogue

All 156 tools.

The complete map across six modules. Eight are open right now — the rest unlock with the full course.

Foundations & Core Concepts

Module 1 · 22 tools
Product Vision Template
Geoffrey Moore's fill-in-the-blank that aligns a team on who, what, and why.
🔒 Full course
Mission · Vision · Strategy · Roadmap
The hierarchy that ends the 'is this strategy or roadmap?' confusion.
Free →
Dual-Track Agile
Run discovery and delivery in parallel — learn while you build.
🔒 Full course
The CIRCLES Method
A 7-step structure for any 'design a product' question.
🔒 Full course
Jobs-to-be-Done
Customers don't buy products — they hire them to do a job.
Free →
Value Proposition Canvas
Map what you build against what customers actually need.
🔒 Full course
User Interviews
Learn what users do, not what they say — the core discovery tool.
🔒 Full course
Survey Design Principles
Scale your interview findings without corrupting the data.
🔒 Full course
The Problem Statement
Anchor discovery in a falsifiable, user-centered sentence.
🔒 Full course
The Prototype Fidelity Ladder
Match prototype fidelity to the riskiest assumption.
🔒 Full course
The RICE Framework
Reach × Impact × Confidence ÷ Effort = a priority score.
Free →
The ICE Framework
A faster, lighter score for quick backlog reviews.
🔒 Full course
The MoSCoW Method
Must / Should / Could / Won't — agree on what's non-negotiable.
🔒 Full course
Opportunity Scoring
Importance vs. satisfaction reveals where users are underserved.
🔒 Full course
The Power-Interest Grid
Map stakeholders by power and interest to plan engagement.
🔒 Full course
User Stories & INVEST
As a [user] I want [goal] so that [benefit] — done right.
🔒 Full course
Acceptance Criteria
Given-When-Then: define done so QA can test it.
🔒 Full course
AARRR (Pirate Metrics)
The five lifecycle stages — find your leakiest bucket.
🔒 Full course
The North Star Metric
The one metric that captures core product value.
🔒 Full course
OKRs
Aspirational objectives, measurable key results.
🔒 Full course
The Kano Model
Classify features by how they drive satisfaction.
🔒 Full course
Product-Market Fit
The Sean Ellis test and the signals of real demand.
🔒 Full course

Strategy & Market Analysis

Module 2 · 27 tools
The Strategy Stack
The five-layer hierarchy from mission down to roadmap that keeps strategy coherent.
Free →
Good Strategy vs. Bad Strategy
Rumelt's kernel: diagnosis, guiding policy, coherent action — and the fluff that fakes it.
🔒 Full course
The Strategy Review Checklist
A practical test to pressure-check any strategy before you commit to it.
🔒 Full course
TAM / SAM / SOM Market Sizing
Size a market three honest ways — total, serviceable, and what you can realistically win.
🔒 Full course
Market Segmentation & MADA
Split a market into segments worth targeting — and score them on MADA criteria.
🔒 Full course
Porter's Five Forces
Judge an industry's real profitability by the five forces squeezing it.
🔒 Full course
PESTLE Analysis
Scan the macro-environment — political to environmental — for forces you don't control.
🔒 Full course
Types of Competitors
Direct, indirect, potential, substitute — see the whole competitive field, not just rivals.
🔒 Full course
The Competitive Analysis Matrix
Compare yourself to rivals on the dimensions that actually drive buyer choice.
🔒 Full course
SWOT / TOWS Analysis
Turn a static SWOT into an action plan by crossing the quadrants with TOWS.
🔒 Full course
Blue Ocean Strategy & ERRC
Stop competing on the same axes — eliminate, reduce, raise, create new value.
🔒 Full course
The User Persona Template
A research-grounded archetype that keeps the team designing for a real someone.
🔒 Full course
Primary, Secondary & Negative Personas
Decide who you optimise for, who you accommodate, and who you deliberately ignore.
🔒 Full course
The Empathy Map
Capture what a user says, thinks, does, and feels — the bridge from data to empathy.
🔒 Full course
Dunford's Positioning Framework
Position deliberately: competitive alternatives, unique attributes, value, and best-fit market.
🔒 Full course
Porter's Generic Strategies
Cost leadership, differentiation, or focus — pick one and avoid being stuck in the middle.
🔒 Full course
Differentiation Levers for PMs
The concrete dimensions a product can differentiate on beyond just features.
🔒 Full course
Tech Business Models Reference
The common monetization models — subscription, transactional, marketplace, and more.
🔒 Full course
LTV:CAC & Unit Economics
Whether you make more from a customer than it costs to win them — the core viability ratio.
🔒 Full course
Pricing Strategy Frameworks
Cost-plus, value-based, and competitive pricing — and how to choose between them.
🔒 Full course
Expansion Revenue Models
Grow accounts after acquisition — upsell, cross-sell, and usage-based expansion.
🔒 Full course
GTM Motion Selection
Choose how you sell — self-serve, sales-led, or product-led — to match your product.
🔒 Full course
The Product Launch Framework
Plan a launch as tiers of readiness, not a single big-bang date.
🔒 Full course
Crossing the Chasm
Why early adopters don't guarantee the mainstream — and how to bridge the gap.
🔒 Full course
The Now-Next-Later Roadmap
A horizon-based roadmap that communicates intent without faking precise dates.
🔒 Full course
Advanced OKR Design
Cascading, committed vs. aspirational, and the failure modes of OKRs at scale.
🔒 Full course
The GTM One-Pager
A single page that aligns the whole company on how a product goes to market.
🔒 Full course

Discovery & Research

Module 3 · 26 tools
The Four Big Risks
Value, usability, feasibility, viability — the four risks discovery must retire before building.
Free →
The Discovery–Delivery Cycle
The operating model that runs continuous discovery alongside delivery.
🔒 Full course
Opportunity Solution Trees
Teresa Torres' map from outcome to opportunities to experiments.
🔒 Full course
Problem Framing
Deeply understand a problem before jumping to solutions.
🔒 Full course
Advanced User Interviews
Beyond the basics: techniques that surface what users won't volunteer.
🔒 Full course
Contextual Inquiry
Observe users in their real environment doing the real task.
🔒 Full course
Focus Groups
Structured group discussion — and when it misleads.
🔒 Full course
Diary Studies
Longitudinal self-reporting that captures behaviour over time.
🔒 Full course
Behavioural Analytics
Analyse what users actually do, not what they say.
🔒 Full course
Advanced Survey Design
Quantitative instruments that measure without corrupting the data.
🔒 Full course
Cohort Analysis
Track groups over time to separate real change from noise.
🔒 Full course
A/B Testing
Controlled experiments that establish cause, not correlation.
🔒 Full course
Testable Hypotheses
Turn a belief into a precise, falsifiable prediction.
🔒 Full course
Assumption Mapping
Surface every belief a idea rests on, then test the riskiest.
🔒 Full course
The Lean Experiment Framework
A structured way to validate assumptions cheaply and fast.
🔒 Full course
The Prototype Fidelity Spectrum
Match prototype fidelity to the question you're answering.
🔒 Full course
Usability Testing
Watch real users attempt real tasks to find what breaks.
🔒 Full course
Fake Door Testing
Validate demand with an entry point before building anything.
🔒 Full course
Pretotyping
Test whether anyone will use it before you make it.
🔒 Full course
Affinity Mapping
Organise raw observations into patterns the team can act on.
🔒 Full course
The Insight Statement Framework
Translate observations into insights that drive decisions.
🔒 Full course
Research Repositories
A searchable library so research compounds instead of evaporating.
🔒 Full course
The Weekly Discovery Rhythm
A weekly cadence that keeps discovery continuous, not occasional.
🔒 Full course
The Discovery Backlog
A prioritised, visible list of open research questions.
🔒 Full course
Research Biases
The cognitive distortions that warp research — and how to counter them.
🔒 Full course
Discovery Anti-Patterns
The recurring ways good discovery efforts quietly fail.
🔒 Full course

Agile, Execution & Delivery

Module 4 · 25 tools
The Agile Manifesto
The four values and twelve principles that founded modern software development.
🔒 Full course
Agile vs. Waterfall
Not rival religions — two models suited to different kinds of certainty.
🔒 Full course
Story Points & Velocity
Estimate relative effort, not hours — and what velocity is (and isn't) for.
🔒 Full course
The Three Scrum Roles
Product Owner, Scrum Master, Developers — and why the separation matters.
🔒 Full course
The Four Scrum Artifacts
Product backlog, sprint backlog, increment, and the commitments that make work visible.
🔒 Full course
The Five Scrum Events
The ceremonies that give a sprint its rhythm — and what each is actually for.
🔒 Full course
Definition of Ready & Done
Two explicit quality gates that stop half-baked work entering and leaving a sprint.
🔒 Full course
Velocity & Capacity Planning
The two inputs to a sustainable, predictable sprint commitment.
🔒 Full course
Kanban
Visualise the flow, limit work in progress, and manage continuous delivery.
🔒 Full course
SAFe
The Scaled Agile Framework for coordinating many teams — and its trade-offs.
🔒 Full course
Shape Up
Basecamp's fixed-time, variable-scope alternative to sprints and backlogs.
🔒 Full course
Specification Types
The spectrum of specs — from one-pager to full PRD — and when to use each.
🔒 Full course
The PRD
The Product Requirements Document: communicating the what and the why.
Free →
INVEST User Stories
The atomic unit of delivery, and the INVEST test for a good one.
🔒 Full course
Acceptance Criteria
Exactly what must be true for a story to be done — written before the build.
🔒 Full course
The PM Role in a Sprint
Not managing the team — shielding it, unblocking it, and keeping it aimed.
🔒 Full course
Scope Management
Protecting the sprint commitment from mid-sprint scope creep.
🔒 Full course
Release Management
Deploying isn't releasing — decoupling the two, and the techniques that enable it.
🔒 Full course
What Engineers Need from PMs
The six things engineering teams most consistently want from their PM.
🔒 Full course
The PM–Tech Lead Relationship
Dividing the what from the how with the person who owns technical direction.
🔒 Full course
Technical Debt
Understanding, prioritising, and talking about the accumulated cost of shortcuts.
🔒 Full course
Working with Designers
Design as problem-solving, not decoration — and how the PM partners with it.
🔒 Full course
The Design Handoff
Passing finalised designs to engineering without losing intent.
🔒 Full course
The Risk Register
Identifying, rating, and tracking the risks that could derail delivery.
🔒 Full course
Post-Launch & the Launch Retrospective
Shipping is the starting gun — monitoring, learning, and the launch retro.
🔒 Full course

Metrics & Analytics

Module 5 · 28 tools
Data-Informed, Not Data-Driven
Data informs judgement — it doesn't replace it. Why 'data-driven' is so often abused.
🔒 Full course
The Measurement Hierarchy
Not all metrics are equal — the levels from raw events up to business outcomes.
🔒 Full course
Leading vs. Lagging Indicators
The single most important distinction in measurement: signals you can act on vs. results you can't.
🔒 Full course
The North Star Metric
The one metric that best captures the core value your product delivers.
Free →
The Metric Tree
Decompose a top metric into the inputs teams can actually move.
🔒 Full course
The HEART Framework
Google's framework for choosing UX metrics: Happiness, Engagement, Adoption, Retention, Task success.
🔒 Full course
Growth Accounting
Decompose active users into new, retained, resurrected, and churned — the real growth story.
🔒 Full course
Retention Curves
The single most important chart for product health — and what its shape reveals.
🔒 Full course
Cohort Analysis
Group users by a shared start and track them over time to separate real change from mix.
🔒 Full course
Engagement Metrics
Not all engagement is equal — measuring depth and meaning, not just activity.
🔒 Full course
Funnel Types
The sequences users move through to reach an outcome — and the kinds that matter.
🔒 Full course
The Drop-Off Diagnostic
A systematic six-step process for moving from 'users drop here' to 'and here's why'.
🔒 Full course
The Onboarding Funnel
The highest-leverage funnel in any product — where users are won or lost first.
🔒 Full course
SaaS Revenue Metrics
MRR, ARR, NRR and the rest — the language of business health every PM must speak.
🔒 Full course
Customer Economics
LTV, CAC, payback — the metrics that decide whether a business actually works.
🔒 Full course
Pricing Analytics
Measuring and testing the highest-leverage decision a PM makes.
🔒 Full course
Statistical Foundations
Significance, power, sample size, confidence — the statistics behind honest experiments.
🔒 Full course
The Experiment Design Checklist
A pre-experiment routine that prevents most experiments from going wrong.
🔒 Full course
Common Experimentation Mistakes
Six common, expensive experimentation failures — and how to avoid each.
🔒 Full course
The Multi-Armed Bandit
An alternative to fixed A/B tests that shifts traffic toward winners as it learns.
🔒 Full course
The PM Analytics Stack
The seven tool categories every PM interacts with to get from raw data to decisions.
🔒 Full course
SQL Fundamentals for PMs
The seven SQL concepts that let a PM answer their own data questions.
🔒 Full course
Building Dashboards
Creating dashboards people actually use to make decisions — not vanity walls.
🔒 Full course
NPS, CSAT & CES
Three complementary measures of customer satisfaction — and what each is for.
🔒 Full course
Voice of the Customer
A system that continuously collects, structures, and acts on customer feedback.
🔒 Full course
SCR Storytelling with Data
Situation–Complication–Resolution: turning metrics into a narrative that drives action.
🔒 Full course
Metrics Anti-Patterns
The six most dangerous measurement mistakes — vanity metrics, gaming, and more.
🔒 Full course
The Metric Review Structure
A standard format for the recurring meeting where a team reviews its metrics.
🔒 Full course

Leadership & Career

Module 6 · 28 tools
The Six Sources of Influence
Where a PM's standing comes from when they have no formal authority over the team.
🔒 Full course
Cialdini's Persuasion Principles
The six principles of ethical persuasion — and how a PM applies them honestly.
🔒 Full course
The Influence Self-Assessment
A quarterly self-audit of where your influence is strong and where it's thin.
🔒 Full course
Advanced Stakeholder Mapping
A five-step process for understanding who matters, what they want, and how to engage them.
🔒 Full course
Stakeholder Archetypes
Six recurring stakeholder personality types and how to work with each.
🔒 Full course
The Communication Cadence
A structured rhythm for keeping the right stakeholders informed at the right depth.
🔒 Full course
Navigating Political Situations
A playbook for the recurring organisational situations PMs must navigate.
🔒 Full course
How Executives Think
A mental model of how executives process information — so you can speak their language.
🔒 Full course
The Executive Briefing Structure
A format for any executive communication — answer-first, tight, decision-oriented.
🔒 Full course
The Roadmap Presentation
The most important recurring executive presentation — and how to land it.
🔒 Full course
Organizational Power
The types of organisational power and how each is built and used.
🔒 Full course
Political Capital
The accumulated trust and credibility you spend and earn — and how to manage the balance.
🔒 Full course
Disagree and Commit
The discipline that lets a team move fast despite genuine disagreement.
🔒 Full course
SBI Feedback
Situation–Behavior–Impact: the most effective structure for giving clear feedback.
🔒 Full course
Radical Candor
Caring personally while challenging directly — and the three ways feedback fails.
🔒 Full course
Receiving Feedback
The recipient's side of feedback — taking it with humility instead of defensiveness.
🔒 Full course
Leadership Behaviours
Leadership is a set of behaviours, not a title — the ones PMs lead through.
🔒 Full course
Running Exceptional Meetings
PMs run more meetings than almost anyone — how to make them worth the time.
🔒 Full course
Conflict Resolution
Conflict is a feature of healthy product teams — how to resolve it productively.
🔒 Full course
Writing for Clarity
PMs write constantly — the principles that make writing clear and persuasive.
🔒 Full course
Presentation Storytelling
Great PM presentations persuade, not just inform — the storytelling that does it.
🔒 Full course
The PM Career Ladder
The PM career trajectory, and what genuinely changes at each level.
🔒 Full course
How to Get Promoted
Promotions follow demonstrated impact at the next level — how to show it.
🔒 Full course
Interview Question Types
The distinct kinds of PM interview question, and what each is really testing.
🔒 Full course
The STAR Method
Situation–Task–Action–Result: structuring answers to behavioural interview questions.
Free →
The Metric-Drop RCA
A framework for the classic interview question: diagnose why a metric dropped.
🔒 Full course
Portfolio & Personal Brand
The best PM jobs come through reputation — building a portfolio and brand that travel.
🔒 Full course
The Weekly Self-Review
Treating your own development with the rigour you'd give a product — a weekly habit.
🔒 Full course

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