Every product idea faces the same four risks. Rate where your evidence stands on each — and find the one most likely to sink it, plus what to do about it first.
Marty Cagan's four big risks are the questions a product has to survive before it's worth building. Rate your current evidence on each — honestly — and the tool flags the biggest gap and the cheapest way to close it.
Teams love to debate solutions before they've checked whether the idea is worth building at all. The four risks force the real questions to the surface — and the order to tackle them: usually value first, because it's the one that kills the most products.
Value: will people choose it? · Usability: can they use it? · Feasibility: can we build it? · Viability: does it work for the business?
The honest caveat: this is a self-assessment — it's only as good as how honestly you rate your evidence. "Strong validation" should mean real data from real users, not a confident hunch.
The Four Big Risks guide breaks down each risk and how to de-risk it — one of 151 frameworks on PM Mapped.
Read the guide → Browse all 151 →