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Working with AI VISION & STRATEGY · Product Vision Template

Product Vision Template with AI

A vision statement is hard to write from a blank page — AI is a fast drafting and pressure-testing partner. It can generate variations, argue against your draft, and strip out jargon. What it can't do is hold the conviction: the vision is a strategic bet that has to be yours.

← Back to the Product Vision Template tool
1How to use AI for this

A step-by-step way to work

1

Give it your raw material

Paste your rough notes — who the product is for, the change you want to make, why it matters. Don't polish first; the mess is useful input.

2

Ask for several variations, not one

Request 5–10 vision statements in different tones and lengths. Seeing the range helps you recognise what rings true faster than editing a single draft.

3

Turn it into a critic

Ask it to argue why your favourite is generic, unfalsifiable, or could describe a competitor. Use the critique to sharpen.

4

Strip the fluff

Have it flag jargon, hedging, and empty superlatives ('world-class', 'seamless') so the statement stays concrete.

5

Decide yourself

Pick and refine the one that matches your actual conviction. AI narrows and sharpens; you choose.

2Worked examples

Real prompts, and what good output looks like

Generating variations from rough notes
Your prompt

We make scheduling software for independent hair salons. Today they juggle a paper book, texts, and no-shows. We want booking to be effortless for the salon and reliable for the client. Give me 6 vision statements in different tones — some aspirational, some plain.

What good output looks like

Aspirational: “A world where every independent salon runs as smoothly as the best chains — without losing what makes it personal.”

Plain: “Booking that just works, so salon owners can spend their time on clients, not their calendar.”

Outcome-led: “Every chair filled, every client remembered, zero paper.”

(…three more in varied registers.)

The value: you react to a range in seconds. Notice the plain and outcome-led ones are sharper than the aspirational cliché — that's the kind of judgment to bring.
Using AI to attack your draft
Your prompt

Here's my vision: “To be the leading platform empowering salons to deliver world-class experiences.” Argue why this is weak.

What good output looks like

It's generic: swap 'salons' for almost any business and it still reads the same, so it isn't really about your product.

It's unfalsifiable: 'leading', 'empowering', and 'world-class' can't be proven or disproven, so they don't guide a single decision.

It hides the change you make: there's no hint of the actual problem (paper books, no-shows) or who benefits and how.

This is the strongest use: AI is a tireless, ego-free critic. Let it tear the draft apart before a stakeholder does.
3Copy-paste template

A prompt you can reuse

Fill in the highlighted parts and paste it into your AI tool of choice. Edit the output — it's a starting point, not a finished answer.

Reusable prompt
I'm writing a product vision statement and want your help drafting and pressure-testing it.

Context:
- Product: [what it is]
- For: [who it serves]
- The change we want to make: [the better state of the world]
- Why it matters: [why this is worth doing]

Please:
1. Give me 6 vision statements in varied tones (aspirational, plain, outcome-led).
2. For each, note in one line what it emphasises and what it risks.
3. Then act as a skeptic: tell me which are generic, unfalsifiable, or could describe a competitor.
Keep them concrete — flag any jargon or empty superlatives.
4Common pitfalls

What AI gets wrong here

Fluent but generic statements

AI defaults to polished corporate language — 'empowering', 'seamless', 'world-class' — that sounds like a vision but commits to nothing.

Do this instead: Reject anything that could describe a competitor. Demand the specific change your product makes.

A vision that's really a goal

AI may hand you something with a number or a date in it, which is a goal, not a vision.

Do this instead: Keep deadlines and metrics out of the vision — those live in OKRs. A vision could still be true in ten years.

Borrowed conviction

It's easy to adopt the AI's nicest-sounding phrasing even if it doesn't match what you actually believe.

Do this instead: Only ship a vision you'd defend in a room. If you don't believe it, no phrasing will save it.
The judgment that stays yours

A vision is a strategic bet about the change you want to make in the world — and that conviction can't be generated. AI is excellent at giving you options and at attacking your draft until only the strong parts remain, but the choice of what to believe, and the willingness to commit a team to it, is irreducibly yours.